The Story Of Our Success
The story began over 25 years ago when founding father Sheikh Rashed Al Rashed had the vision to open the ﬁrst bakery under the Al Rashed name. The business was founded on a single guiding principle of delivering high quality at a competitive price.
The bakery in Riyadh was an instant success and the range of products was soon expanded with other baked products. Ever since, the company has diversified into other lines, such as Cheese Puffs,, Cupcakes, Sliced Cakes, Pound Cakes, Apple Puffs, and Tortilla Wraps. In June 1993 Al Rashed Food won the contract to become the preferred partner of McDonald’s in Saudi Arabia. It was a turning point for Al Rashed Food and heralded not only the entry into a new commercial sector, it presented an opportunity to expand the company at a phenomenal rate. Having secured the business with McDonald’s® and realising the potential in the fast food market, the company decided to expand its operations and step up production to accommodate the demands of other major players within the Quick Service Restaurant (QSR) market, including KFC, Hardees, Burger King, and Al Baik.